Exactly what is boost promoting your Facebook page?
Did you know, in order for individuals to in fact see your posts these days, Facebook is forcing you to spend for visibility?
Doesn't that seem rather odd? Being that individuals have basically decided to follow your business page by casting their vote and striking the "LIKE" button, would not it make good sense when you develop a brand-new post, your followers would see it?
Well, it doesn't work that means any longer. Today if you want even more eyes on your posts, you will need to spend for it! (and dearly I might add!).
In the example below it will cost you id="mce_marker"00 to reach an estimated 12,000 -33,000 individuals based on the interest or keywords you have actually picked. Appears like a great deal of cash for little reach on a platform that has over 1 billion users.
I found an outstanding short article from Derek Muller of Veritasium, examine out his video below in exactly what he calls "The Issue With Facebook" and why boost promoting your Facebook page or post is a waste of cash!
If you actually wish to know ways to squander cash on Facebook advertising, Take a look at Derek's video on Facebook Scams which talks about promoting your page for even more "LIKES" below. It will make you ill
The Facebook Like Boost Promoting Your Facebook Page Test!
Okay so back in June of 2013, when Facebook wasn't rather as hoggish as it is today, in the post below you can see that 35 individuals naturally watched the post.
Quick forward to April of 2014, I decided to run a test to see if making use of the boost post function on Facebook would be worth the cash spent.
Via another marketing project I am making use of, I developed a few different coupon offers to share on my business page. As you can see below, the coupon for a free smoke alarm without paying to improve the post was only seen by 8 individuals. Pretty unfortunate do not you think?
Next it was time to break out the charge card!
I decided to spend id="mce_marker"5.00 and targeted my advertising to certain individuals thinking about house security. The result, 7480 individuals saw the post. Fair but who are these individuals and how engaged are they?
Now I have to say, I'm a little miffed with Facebook's monitoring stats. As you can see, there are three different conflicting outcomes revealing. Above, 7480 individuals watched the post. The concern is, of that number, the number of were natural vs paid?
Just hover over the orange bar (revealed below) in the "Reach" area and it reveals 209 are natural. Meanings 7271 led to paid views ... Good to know! But ...
The confusion depends on the Engagement and Post Clicks ... In one area it reveals 42 post clicks, (at the top) and in the bar graph below, it reveals only 28 post clicks. Why the distinction? Same holds real for the "likes".
Interestingly enough, if I dig deeper in the stats and click the “See Results” I get yet a different set of numbers. 6819 paid results vs the 7271 number above, with only 13 engaged as opposed to 26 listed above.
At the end of the day it actually doesn't matter why the numbers do not match. All that matters is the ROI of the budget plan spent. After all, boost promoting your Facebook page has one purpose, to produce sales and leads, right?
Well, in the end, according to Facebook's insane monitoring methods, the long blue bar in the display shot above reveals 7 "Link Clicks". Which breaks down to $2.14 per click, not my idea of cost reliable pay per click advertising!
Truthfully, I'm still scratching my head trying to determine the distinction between Link Clicks and Post Clicks. If I paid to improve promote my coupon, and somebody clicked the coupon (post), that is a direct link to my advertisement.
Exactly how does Facebook figure I only had 7 link clicks when in the display shots above they provide 28 or 42 post clicks, depending on which stat you opt to believe!
Come on Facebook, which is it?
I would feel a heck of lot better if the genuine number is 42 clicks, that would bring down my CPC to.36 cents. Even at 28 clicks, the CPC would be only.54 cents. Those are numbers I can deal with.
So exactly what are your emotions? Is boost promoting your Facebook page or upload a complete waste of marketing cash?
There are plenty of courses on The best ways to do boost promoting your facebook page that will instruct you ways to get as little as 3 cent clicks. But after watching Derek's videos, I need to question if paying and promoting your Facebook Page for Company is worth the time and cash spent.
Are you thinking about discovering more about boost promoting your Facebook Page?
If so, visit this site and examine out this wonderful short article. Is Boost Promoting Your Facebook Page or Post a Waste of Money?
